The fifth and final module of the Master in HR&DM took place under the banner of digitisation with an intense journey within digital marketing and communication. Daniela Cerquettes and Alessandro Vannicelli nainvolved young participants in a stimulating and challenging path, in order to allow them a professional deepening of digital tools and processes that to date no longer impact exclusively on the personal front. From a track of information and useful tools, the participants had to put into the field creativity, initiative and critical sense in order to approach the digital world both from an organizational point of view and from a personal branding perspective.