Digital transformation is one of the topics that impacts on the development of the professional figure that the master in HR&DM aims to train and on which particular attention is also paid in the field of organisational innovation. In this context, the important testimony of Peter Fedon came back, Digital Transformation Manager of Giorgio Fedon & Sons which enabled young participants to understand concretely the salient aspects of an organisational innovation process and the fundamental impact that a digital transformation process can have.